The One Show - Right History

My Bookshop Team and I created this case study as our submission for the Open Business Brief for the One Show Competition.

The goal of our campaign was to empower communities to help save small businesses in the wake of the pandemic, reminding them that their choices truly matter, and even a small change can make history. The campaign aims to reach people quarantining at home through a microsite, app, and social media, and through our print ads, we’ll invite everyone to lend a helping hand.

Throughout our campaign, we’ll highlight the challenges small businesses face, and how we as a community can come together to keep our neighborhood businesses open. Check out the details in the images below!